The King of Tsukemen Is Coming — Menya Itto Malaysia Flagship Opens in October

This October, Menya Itto Ramen makes its Malaysia debut with a flagship outlet in Genting. Known for its distinctive tsukemen, the Japanese ramen brand brings a new dining experience to Malaysia and marks another step in KCK’s expansion into international F&B brands.

KCK F&B Group is pleased to welcome Menya Itto to Malaysia, with the celebrated Japanese ramen brand preparing to open its first Malaysian restaurant in Genting Highlands.

Originating from Shinkoiwa, Tokyo, Menya Itto has built its reputation around its signature tsukemen and dedication to Japanese ramen craftsmanship. Its upcoming arrival in Malaysia marks a new chapter in the brand’s international journey and an important addition to KCK F&B Group’s growing portfolio.

From Tokyo to Malaysia

Menya Itto began in Tokyo with a strong focus on craftsmanship, consistency and attention to detail.

The brand is particularly recognised for its tsukemen, where noodles are served separately from a rich dipping broth, allowing diners to experience the texture of the noodles and depth of the broth with every bite.

Following its expansion beyond Japan into markets including Taiwan and Thailand, Menya Itto is now preparing to bring its dining experience to Malaysia for the first time.

A New Destination in Genting Highlands

Surrounded by the cool mountain climate of Genting Highlands, the upcoming restaurant offers a fitting setting for a comforting bowl of ramen or a satisfying serving of tsukemen.

The opening reflects KCK F&B Group’s continued commitment to introducing distinctive dining concepts and internationally recognised brands to the Malaysian market.

Through this collaboration, the aim is to bring the character and craftsmanship of Menya Itto closer to Malaysian diners while preserving the experience that has shaped the brand since its beginnings in Tokyo.

Crafted for the Malaysian Market

The Genting Highlands restaurant will offer a Muslim-friendly menu with no pork, allowing a wider range of guests to experience Menya Itto in Malaysia.

While adapting to the local market, the focus remains on preserving the techniques, flavours and attention to detail behind every bowl.

From Tokyo to Taiwan and Thailand, and now Malaysia, the journey continues.

Menya Itto Genting Highlands — Opening Soon.

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The Comfort of Porridge, Made for Everyday Dining

There is something timeless about a warm bowl of porridge. Simple, comforting and satisfying, porridge has long been part of everyday dining for many people — enjoyed for breakfast, lunch, dinner or simply whenever a comforting meal is needed.

At Golden Tai Fook Porridge, this familiar favourite is brought into a modern casual dining experience, offering diners a selection of comforting porridge dishes made for different occasions and preferences.

A Familiar Favourite for Every Occasion

Porridge is often associated with comfort and simplicity. Its versatility makes it suitable for different moments throughout the day, whether it is a quick meal during a busy workday, a relaxed lunch with family or a casual dinner with friends.

Golden Tai Fook Porridge embraces this versatility by offering a dining experience that is approachable and convenient. The concept focuses on familiar flavours and satisfying portions, making it easy for diners to enjoy a comforting meal without overcomplicating the experience.

Bringing Traditional Comfort Into Modern Dining

As dining habits continue to evolve, familiar food can still find its place in modern lifestyles.

Golden Tai Fook Porridge combines the comforting qualities of traditional porridge with a casual dining environment suited to today’s diners. Whether guests are stopping by while shopping, meeting friends or enjoying a meal with family, the brand aims to make every visit feel warm and welcoming.

This balance between familiarity and convenience is part of what makes porridge such a versatile dining choice.

Growing With Our Diners

With the opening of its Mid Valley Megamall outlet, Golden Tai Fook Porridge continues to introduce its concept to new audiences while staying true to the simple idea behind the brand.

For KCK F&B Group, the journey is about more than opening new locations. It is about building dining concepts that people can connect with and return to as part of their everyday routines.

As Golden Tai Fook Porridge continues to grow, the brand remains focused on one simple idea — making every bowl a comforting part of the day.

Golden Tai Fook Porridge Expands Beyond Genting

Golden Tai Fook Porridge opens its new outlet at Mid Valley Megamall, taking the brand beyond its Genting customer base. The new location is strategically positioned to serve working professionals on weekdays and families on weekends, creating a broader and more consistent customer base for the brand.

Golden Tai Fook Porridge is taking another step forward with its expansion to Mid Valley Megamall, bringing its comforting porridge dining experience to a wider audience in Kuala Lumpur.

Built around the simple pleasure of a warm and satisfying bowl of porridge, the brand offers a selection of familiar flavours designed for everyday dining. The new location continues this approach while introducing Golden Tai Fook Porridge to one of the city’s busiest retail and lifestyle destinations.

Bringing Comfort to a New Destination

Porridge has long been a familiar part of everyday dining — whether enjoyed as a light meal, a comforting lunch or something warm at the end of the day.

Golden Tai Fook Porridge brings this familiar favourite into a casual dining setting, offering guests an easy and convenient way to enjoy a comforting meal while shopping, working or spending time with family and friends.

The expansion to Mid Valley Megamall allows the brand to reach a broader group of diners while staying focused on what defines the concept: warm porridge, familiar flavours and satisfying meals for any time of the day.

Continuing Our Growth

The new location represents another milestone for Golden Tai Fook Porridge as the brand continues to strengthen its presence and explore opportunities for growth.

For KCK F&B Group, the expansion reflects an ongoing commitment to developing dining concepts that are approachable, distinctive and relevant to different markets and locations.

As Golden Tai Fook Porridge continues its journey, the focus remains simple — bringing the comfort of a good bowl of porridge to more diners, one location at a time.

The King of Tsukemen Is Coming — Menya Itto Malaysia Flagship Opens in October

This October, Menya Itto Ramen makes its Malaysia debut with a flagship outlet in Genting. Known for its distinctive tsukemen, the Japanese ramen brand brings a new dining experience to Malaysia and marks another step in KCK’s expansion into international F&B brands.

KCK F&B Group is pleased to welcome Menya Itto to Malaysia, with the celebrated Japanese ramen brand preparing to open its first Malaysian restaurant in Genting Highlands.

Originating from Shinkoiwa, Tokyo, Menya Itto has built its reputation around its signature tsukemen and dedication to Japanese ramen craftsmanship. Its upcoming arrival in Malaysia marks a new chapter in the brand’s international journey and an important addition to KCK F&B Group’s growing portfolio.

From Tokyo to Malaysia

Menya Itto began in Tokyo with a strong focus on craftsmanship, consistency and attention to detail.

The brand is particularly recognised for its tsukemen, where noodles are served separately from a rich dipping broth, allowing diners to experience the texture of the noodles and depth of the broth with every bite.

Following its expansion beyond Japan into markets including Taiwan and Thailand, Menya Itto is now preparing to bring its dining experience to Malaysia for the first time.

A New Destination in Genting Highlands

Surrounded by the cool mountain climate of Genting Highlands, the upcoming restaurant offers a fitting setting for a comforting bowl of ramen or a satisfying serving of tsukemen.

The opening reflects KCK F&B Group’s continued commitment to introducing distinctive dining concepts and internationally recognised brands to the Malaysian market.

Through this collaboration, the aim is to bring the character and craftsmanship of Menya Itto closer to Malaysian diners while preserving the experience that has shaped the brand since its beginnings in Tokyo.

Crafted for the Malaysian Market

The Genting Highlands restaurant will offer a Muslim-friendly menu with no pork, allowing a wider range of guests to experience Menya Itto in Malaysia.

While adapting to the local market, the focus remains on preserving the techniques, flavours and attention to detail behind every bowl.

From Tokyo to Taiwan and Thailand, and now Malaysia, the journey continues.

Menya Itto Genting Highlands — Opening Soon.

A Fresh New Look, A More Golden Porridge Experience

Golden Tai Fook Porridge enters a new chapter with a refreshed brand identity and modern new look. Inspired by the meaning of “Golden” — premium, warm and rewarding, the brand continues to serve comforting porridge while elevating the overall dining experience.

In April 2026, Golden Tai Fook Porridge introduced a refreshed brand identity, marking a new chapter for the brand as it continues to grow and evolve.

The new look brings a fresher and more contemporary character to Golden Tai Fook Porridge while keeping the heart of the concept unchanged — serving warm, comforting porridge and familiar flavours that can be enjoyed at any time of the day.

A Fresh Identity for a Familiar Favourite

Porridge is one of the most familiar comfort foods across generations — simple, warm and satisfying.

The refreshed identity of Golden Tai Fook Porridge was created to reflect that sense of familiarity in a more modern and approachable way, giving the brand a clearer personality and stronger presence.

While the appearance has evolved, the focus remains on what guests know and enjoy: comforting bowls of porridge, generous ingredients and flavours made for everyday dining.

More Than a New Look

The rebranding represents more than a visual change.

It reflects the continued development of Golden Tai Fook Porridge as a dining concept, creating a stronger foundation for the brand as it reaches new customers and explores future opportunities for growth.

From the overall presentation to the dining experience, the refreshed direction allows Golden Tai Fook Porridge to remain familiar while becoming more distinctive and recognisable.

Ready for the Next Chapter

For KCK F&B Group, continuously developing and strengthening its brands is an important part of building a diverse and sustainable F&B portfolio.

The refreshed Golden Tai Fook Porridge reflects this approach — evolving with the market while maintaining the simplicity and comfort at the heart of the brand.

As Golden Tai Fook Porridge moves into its next chapter, one thing remains unchanged: the simple comfort of a warm bowl, made to be enjoyed again and again.